The default advice in this industry is to write a list of everyone you know and message all of them. It is bad advice, and it is worth understanding exactly why before deciding what to do instead.

Why mass messaging fails

It converts terribly. A message sent to two hundred people who did not ask for it produces a handful of polite refusals and a lot of silence.

It costs more than it returns. Each of those messages spends a small amount of credibility. People remember being pitched, and they are less likely to come to you later - including about things you would have been genuinely useful for.

It attracts the wrong people. Anyone persuaded by a broadcast message tends to leave the same way. The people who last are the ones who were already interested and were waiting for a reason.

It makes you dread the work. Sending messages you know are unwelcome is unpleasant. Most people do it for two weeks and then stop doing anything at all, which is the real cost.

The alternative: be findable, not pushy

The approach that works is slower and considerably more comfortable. It rests on one idea: let people come to you, and make sure that when they do, you are worth coming to.

Use the products visibly and normally. Not as content - as life. People notice what you actually use.

Answer questions properly when asked. Someone asking which cleanser to try is an opportunity to be genuinely helpful, and helpfulness is remembered. Recommend the right thing even when it is not the expensive thing.

Say what you are doing, once. A single, matter-of-fact mention - "I registered with Faberlic, I get a discount, ask me if you ever want anything" - is not spam. Repeating it monthly is.

Then wait. This is the part nobody likes. The conversations that matter arrive weeks or months later, usually from people you did not expect.

When someone does ask

Do not switch into pitch mode. It is jarring, and people can hear it.

  • Ask what they actually want. Cheaper products for themselves is the most common answer and a perfectly good one. Do not upgrade their goal for them
  • Be honest about the work. If they want income, say plainly that it takes time, that most people earn little, and that it depends on effort
  • Do not promise numbers. Not your numbers, not anyone's. Point them to Faberlic's own published compensation plan and let them read it
  • Let them say no comfortably. Someone who declines easily can change their mind later. Someone who had to fight their way out of a conversation will not

The four people worth talking to

Rather than a list of two hundred, most consultants have a handful of people for whom this is genuinely relevant:

  1. People who already ask you about skincare or makeup
  2. People who have mentioned wanting flexible extra income
  3. People who already buy this kind of product regularly and would simply pay less
  4. People who have asked you directly what you are doing

That is usually three to six people, not two hundred. Talk to them properly, once each, and leave it.

Things not to do

  • Copy-paste the same message to multiple people
  • Add people to group chats without asking
  • Reply to unrelated posts with an offer
  • Present the opportunity as urgent, limited, or closing
  • Use income screenshots, yours or anyone else's
  • Follow up more than once after a no

The uncomfortable truth

This approach grows slowly. In the first months it will feel like doing nothing, and someone in a training video will be telling you that discomfort is the price of success.

But a network built from people who genuinely wanted in stays, and one built from pressure does not - which means the fast method usually loses to the slow one somewhere around month eight, having also cost you several friendships.

More on realistic timelines and what actually compounds in the business section. Registration itself is free and carries no obligation, which is worth saying plainly to anyone you talk to - it removes most of the pressure from the conversation.