Wow So Long sits at the lengthening end of the mascara range — the opposite approach from a volume formula, and better for a different set of lashes.
Lengthening versus volume
Volume deposits more product per lash to thicken it. Dense formula, full brush.
Lengthening uses a thinner texture and a finer brush to coat evenly and extend lashes to their tips without adding bulk.
Which you need depends on what your lashes lack:
- Short but reasonably dense → lengthening
- Long but sparse → volume
- Fine and short → lengthening. Volume formulas overload fine lashes and make them droop
The technique for length
The effect lives at the tips, and that is where the technique matters:
- Load the brush lightly. Wipe the excess on the neck of the tube — a fine formula defeated by too much product is the most common mistake
- Work from the roots outward in one smooth movement
- Flick slightly upward at the tips
- Comb through with the brush tip to separate anything that stuck
- Second coat while the first is still slightly damp. Lengthening formulas dry faster than volume ones, so do not pause
Two coats define. A third generally starts to clump.
The thermo element
The formula softens slightly with the warmth of your lashes on contact, which helps it wrap and hold. Practically: work promptly, and do not go back over a coat that has set.
Layering with volume
The best result for many people is owning both: a volume formula patted at the roots for density, then a lengthening one drawn through the tips. Twenty seconds extra, noticeably better than either alone.
Removal
This matters more than people think for lash health. Hold a saturated pad against closed lashes for a few seconds, then wipe downward in the direction of growth. Never scrub — lashes pulled out during removal thin over time, and no mascara compensates.
Replace it quarterly
Three months. After that the formula thickens and no technique fixes it.
The full composition is in the Faberlic catalogue. For the range, see the mascara guide.