There is a recognisable pattern to a new consultant's social media: an announcement post, two weeks of product photos, a motivational quote, and then silence. Engagement drops through the sequence, and by the end a number of people have quietly muted the account.
The alternative is not posting more. It is posting differently.
The rule that governs everything
Be worth following whether or not anyone ever buys anything.
If your account is only useful to someone who is already going to order, almost nobody will follow it, because almost nobody is. If it is useful to anyone interested in skincare or makeup, some of them will eventually order - and the ones who do will have chosen to.
Every decision below follows from that.
What to actually post
Answers to questions you have genuinely been asked. "Someone asked me how to tell if a foundation shade is too warm" is a post. It is useful to people who will never buy anything, which is exactly why it works.
Honest product experience. What you used, for how long, what it did, what it did not. Including the things that disappointed you - that single habit does more for credibility than anything else available to you.
Comparisons and how-to. How a lengthening mascara differs from a volume one. How to layer cleansing steps. This is the material people search for.
Occasionally, what you are doing. A mention of the partnership, matter-of-factly, roughly once a month. Not every post.
What not to post
- Income screenshots. Yours or anyone else's. They attract the wrong people and repel everyone else
- Earnings claims of any kind, including vague ones like "this changed my life financially"
- Before-and-after photos implying medical results. Cosmetics are cosmetics
- Specific ingredient or clinical claims you have not verified in Faberlic's own materials. If in doubt, point at the catalogue
- Urgency. "Only today", "last chance", "closing soon" - all of it reads as pressure
- Reposted motivational content. Nobody has ever bought anything because of a quote over a sunset
Frequency
Less than you think. Two or three posts a week, consistently, beats daily posting for a fortnight followed by nothing.
The reason is not the algorithm - it is that consistency is achievable at a low rate and not at a high one, and an account that goes quiet for two months is worth less than one that never started.
Where the actual conversions happen
Not in the feed. In direct messages, from people who have been quietly reading for weeks.
Which means the job of your posts is to make you the person someone thinks of when they need a recommendation. It is a slow mechanism and there is no way to speed it up that does not damage it.
When those messages arrive, answer them like a person, not a script. Recommend the thing that suits them, including when it is not the most expensive option, and including when the honest answer is that you have not tried it.
The compliance basics
Two things worth being careful about regardless of platform:
Be clear about what you are. You are an independent partner, not the company. Do not present yourself as an official Faberlic account, and do not use company branding in a way that implies you are one.
Do not invent facts. Product compositions, shade lists and the compensation plan are all published by Faberlic. Quoting them is safe; paraphrasing from memory is how misinformation starts.
A realistic content plan
If you want something concrete to follow:
- Weekly - one useful post answering a real question
- Fortnightly - one honest product write-up, including drawbacks
- Monthly - one mention of the partnership itself
- Whenever asked - reply properly, in private, without a pitch
That is roughly twenty minutes a week and it will outperform daily posting by a considerable margin over a year.
For the products worth writing about first, the product section is organised by category - start with the one you actually use.